Julian Bergquist

Three decades of making data hold up under scrutiny.
Now I talk about what it's worth.

I've built technology products and data architecture for nearly thirty years — business intelligence for financial, health, and government organizations. I co-founded the growth-strategy firm Vitalization and wrote Digital Wonder. These days you'll find me on podcasts, showing business owners what their book of record can prove — and how modern AI puts that within anyone's reach.

One life. Four rooms.

Have me on your podcast

Every episode is built around one demonstration your listeners can run on their own business within days.

Thinking

Essays and frameworks that show how I think.

The manufacturing practice

My working strategy for mid-size manufacturers — turning the ERP and book of record into operating value now and enterprise value at exit — is becoming its own site. Until it launches, the podcast page is the best picture of that work.

JuDa For the things a man doesn't say out loud. Swimming Training trips. Open water, long courses, and the places they happen.